Monetization Strategy for Brands and Digital Signage Networks

Jay Patel of www.bluefiredigital.com  has written a captivating article about Monetization Strategy for Brands and Digital Networks. BlueFire Digital will bring series of papers on digital signage interactivity from mobile phone. Topics will include SMS, Bluetooth and Wi-fi at technical level, real life scenarios and more importantly how to monetize from it.

We think this is very important for the Digital Signage industry and Congratulate Jay for taking on and writing about these important issues. Keep up the great work Jay!

Read The Article Here!

Monetization Strategy for Brands and Digital Networks and don’t be afraid to jump in on the live disussions!

Enjoy and Have a Great Digital Signage Day!

LisaJ

www.digitalsignageforum.com

Digital Signage Magazine Now Available

If you have not gotten your free subscription yet, now is the time! The cover looks like it has been re-designed and It’s FREE for the magazine too! The Digi Awards from the Digital Signage Group are showcased in this magazine along with interesting articles and must have resources.  I think it is a must read for anyone in the Digital Signage Industry or anyone looking for Digital Signage help.  Enjoy!

LisaJ

                             www.digitalsignageforum.com

 

Are they destined for a display at the Smithsonian?

I wanted to share this with you (I cannot tell you how many articles and  press release are submitted on a weekly basis) but this one struck me as very interesting ( and yes, I am very picky about what I publish) but this was thought provoking to me for many reasons that I do not have time to post!

This is about Neilson ratings regarding niche markets.

The Article was submitted a few days ago by Dr. Byron Farquer of EmebaVet and is called:

“Traditional Cost per Impression and Nielsen Ratings-Are they destined for a display at the Smithsonian”?

See it here   and I hope you enjoy it as much as I did!

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Also, I wanted to let you know about Important Forum Signature  information. If you participate in a lot of online forum discussions, (not just ours) you  would be a fool not to brand your site in your signature.

Especially if you are on the helping end of a conversation in a forum, you are proving to a audience that you are  knowledgeable in your niche.

We have a niche audience and traffic that is looking for “experts”  and your  signature file, along with regular posts will help them find you!

See more signature file information here:
http://www.digitalsignageforum.com/forum/showthread.php?p=4783#poststop

I hope everyone is having a great digital signage day!
Warm Regards,
LisaJ www.digitalsignageforum.com

Is this on your Digital Signage Mind?

This is about Confronting Economic Challenges and the value of  what customers are facing in Technology.

JD Events is tackling the real meat and potatoes of what everyone is discussing regarding how to improve revenue, customer experiences and analytics.  This particular Keynote Session is Open to All Event Attendees and is available to you from the KioskCom & The Digital Signage Show - April 16-17, 2008 - Mandalay Bay, Las Vegas

The economic challenges we face are now forcing companies to rethink their
budgets, and how they spend their advertising and technology dollars.   A
more thorough analysis is being done on every opportunity, weighing the
benefits and ROI of each.  Customer & Employee Facing Technologies - kiosks
and digital signage - are programs organizations can deploy that show
measurable results.  Increased revenues, a better customer experience,
improved operational efficiencies and reduced costs have all been
demonstrated possible through proper planning and implementation.

Attend this presentation and understand:

How to plan for economic challenges that may lie ahead
How you can weather economic slowdowns
KioskCom & The Digital Signage Show Highlights: “A-ha!” moments of the week

Hear from C-level executives who are in the midst of navigating these
challenges:
Robert Fort, CIO, VP of Information Technology, Virgin Entertainment Group
Rob Garf, Vice President, Retail Strategies, AMR Research
Bradley Walker, CEO & Founder, Nanonation

ATTN: Digital Signage Forum Members: You can also save 20% on a full
conference pass!  Use Source Code 8KL58D when registering!  Visit
www.selfserviceexpo.com and www.thedigitalsignageshow.com for complete event
details and to register.  Register for one event and attend both! 

Contact JD Events directly at 203-371-6322 or info@jdevents.com with any
questions. 

We look forward to seeing you in Las Vegas!

What’s The Fuss About Interactivity?

Jay Patel of Bluefire Digital recently went to  Screen Expo in London where a customer asked him why he needed SMS interactivity for his LED digital signage? Jay states ” he may have been playing devil’s advocate but being supplier of the product the questions forced him to explain why he or any digital signage network operator will need some sort of interactivity. “

READ THE REST OF THE STORY>>>>>>>>>>>>>>>>>>>>>>>>

News For February 28th 2008

               

      

    BroadSign Collaborates with Seesaw Networks

 

      Dynasign Releases Dynasign Desktop

 

     DT Research Exclusive Product Review

So much news…so little time!

               

                       

  

  

      DIGI Award Winners By The Digital Signage Group

  

        It’s Cold Outside, but Digital Signage Goes On

 

       Envision selects BroadSign

 

      BroadSign Acquires Navori Network

      Why the Digital Signage Show?

Guiding lights to booming business for the Bucklin’s Connected Sign

 

Brigitte and Loren Bucklin pose with one of the digital signs that their Lititz company, Connectedsign, makes for corporate clients throughout the country to help guide shoppers, students, travelers, apartment residents and workers.
(Jeff Ruppenthal, Sunday News)

I thought this was an interesting story. We have talked to Loren Bucklin for what seems like 10 million digital signage light years. Pretty down to earth and I was happy to put a face with the name (finally) and some of Loren’s comments were very amusing to me and made me giggle just a little (because they are dead on) observations.

Bucklin states ” the rest of the planet is about 2½ years ahead of the United States in digital signage technology and use, applications and demands from customers are so varied.”

One of their signs points visitors in the right direction in a hallway at James Madison University.
(Connectedsign)

 I think the best Bucklin digital signage comment was “People are only beginning to imagine the ways they can manipulate the technology, Bucklin says.

But I really liked this one the best:

“They don’t know what they don’t know yet.”

He also gives some great tips about content and screen size and has signed on some very famous companies such as Pepsi Company and Boeing. I really liked the personal aspect of this story ( as some of you know I was looking for Valentines day screen content at a real deployment) but I might have the Digital Signage Valentines love story as his current new wife was in television and he was doing digital signage content when they met.  Very sweet story and it really gives them fabulous real factor that will make people excited about doing business with them and sure as heck breaks up the monotony of the daily press release and wow I did two blog posts in one day! Imagine that?

 Congratulations to the Bucklin’s and ConnectedSign!

 Read the rest of the story ….

I am ready for love!

 

Artwork Provided by EmilyJ (offspring of the Digital Signage Forum)

I know, I need more website updates like I need another tradeshow— BUT we do love holidays over here at the Digital Signage Forum!

So, in the theme of Valentines Day we are looking for Valentines Day digital signage ads on flat screens to be showcased on our front page for the month.

If you have any deployments running digital signage Valentines advertisements and would like to show the world..NOW is the time!  It would help our retail end-users and network owners/operators dare to dream the possibilites of what is possible and not to mention some free exposure for you.

 So if you would like to share your digital signage love, please send pictures, where the signage is located (city, state, town or country) your name and company. A few words of how the deployment came to be and time frame (how long it took from concept, creation to going live) would also be the icing on the cake!

I do accept diamonds too

I hope to hear from you soon. Have a great Digital Signage Day!

Questions or Comments? Join the live DSF discussion board!

LisaJ

BROADSIGN CONDUCTS A PROOF OF PLAY AUDIT USING ARBITRON’S PPM TECHNOLOGY

The First in a Number of Planned Tests Succeeds in Detecting Ad-embedded Codes on Screens, Making it Possible to Audit Playback Compliance in a Hi-Tech Manner

MINNETONKA, MN., NEW YORK, NY – January 14, 2008 –BroadSign International Inc., a leading worldwide provider of hosted software for managing digital signage networks, today announced that Arbitron, Inc. (NYSE: ARB) has launched a series of tests aimed at enabling third-party audits of BroadSign’s proof of play reports, using Arbitron’s PPM technology.

The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron’s inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign’s hosted software solution BroadSign™ Suite. READ MORE>>>

A new Digital Signage Book

A new digital signage book came out yesterday. I have not read it– but I think it is interesting that it exists. I will be ordering it this weekend and if you read it let us know your comments. Have a great digital signage day!

LisaJ

AirMedia and DT Research Deploy World Class Digital Signage

 

With only 212 days to go for the Olympics advertisers can purchase advertising time slots from AirMedia and their advertisements will be shown to airport passengers and visitors in high-definition LCD screens through DT Research’s WebDT Signage System.
 

The WebDT Signage System offers a unique medium for capturing an audience’s attention at key locations. A comprehensive system comprising of industrial-grade signage hardware, content management software and device management software, the WebDT Signage System can deliver dynamic advertising, information, news, and training ―displayed in up to eight zones on each screen. Content scheduling and playback are controlled remotely by secure wireless media players.

READ MORE OF THE STORY>>>>

Digital Signage Forum Completes BroadSign Product Review!

 

This is a great way to start off our Digital Signage Reviews for 2008 and I think we are the only entity in the industry doing in-depth product reviews. This particular review has a comprehensive new rating system that better reflects the questions and answers that are discussed on our forum and this particular review is really helpful in reminding us what the anatomy of a digital signage campaign is.

Just so you know, The BroadSign™ Suite consists of the following main components:

• BroadSign Administrator
• BroadSign Player
• BroadSign Server

Read the entire review by Josh Coffman our  savvy product specialist here!

This is a must read so enjoy.

LisaJ

The Digital Signage Tradeshow IS ON!

 Cash in your frequent flyer miles and get ready!

 The Digital Signage tradeshow has drawn together the largest pre-qualified buying audience of kiosks, self service and digital signage products in the 12 year history of KioskCom Self Service Expo, conference organizers have announced the debut of their highly anticipated new event, The Digital Signage Show.

The Digital Signage Show debuts in 2008 at KioskCom Self Service Expo in Las Vegas, Nevada. Both shows will be co-located at the Mandalay Bay Convention Center from April 16 – 17, providing attendees with access to like-minded colleagues and thought leaders, new technologies, forums and case studies.

“The Digital Signage Show is debuting after extensive research over the last 12 months, including meeting with industry leaders, companies that have deployed digital signage initiatives, current attendees and digital signage exhibitors. It became clear to us that our attendees made the final decisions on digital signage purchases, and they requested that we enable them to meet with more of these suppliers by bringing them to the event,” said Lawrence Dvorchik, General Manager, KioskCom Self Service Expo and The Digital Signage Show. “They are excitement about now being able to fill their short list of suppliers and address all of their buying needs under one roof at one time.”

What happens in Vegas won’t stay in Vegas ….so put this on your must attend tradeshow agenda!

For More Information Check It Out Here!

Digital Signage Forum News For December 4th, 2007

                       

3rd Annual Building Your Successful Digital Signage Business Recap - 2007

 

Planar Ships Commercial-Grade Direct-View LCDs

 

Panasonic Systems Integration Group Appoints Education Solutions Manager

 

Panasonic deploys In N.Y.C Panasonic Special Feature

 

Ads Can Happen Over Coffee!

 

Hotel Signage Is Hot! LG Electronics  Special Feature

 

Chief eliminates the reason to cut studs

Digital Signage Forum Announces Digital Signage Woman and Man of 2007

Digital Signage Forum Announces Digital Signage Woman and Man of 2007

Kris Matheson, Vice-President Marketing / New Business + Venture Development of Artisan Live and Brandy Siler, Executive Sales Consultant of Blue Pony Digital recognized for industry development contributions.

SILVERDALE, WA (November 28, 2007) – Digital Signage Forum (www.digitalsignageforum.com), the leading interactive forum media source, Digital Signage News, Online Buyer’s Guide and Network Database today announces  Kris Matheson of Artisan Live as Digital Signage Man of 2007, and Brandy Siler, Executive Sales Consultant of Blue Pony Digital the Digital Signage Woman of 2007.

Each was distinguished for their notable impact on their Digital Signage business or the industry in general, who works directly in the Digital Signage industry as an outstanding employee, manager or business owner that is making a great impact on the digital signage industry.“We are honored to have this panel of judges and high caliber of nominees and winners. They represent credibility, insight and expertise into digital signage from a variety of job perspectives” said Lisa Jachimowicz, President of the Digital Signage Forum. “This is the second annual Men & Women of Digital Signage award distinction which acknowledges the contributions of individual people to the development of the digital signage industry. Brandy Siler of BluePony Digital (www.blueponydigital.com) was named as Digital Signage Woman of the Year for 2007. In nominating Brandy Siler, Jay Patel - President of Bluefire Digital -stated “As executive sales consultant of one of the most creative and friendly US providers, Brandy Siler has made major contributions to the growth of digital signage in the content vertical segment market.” Kris Matheson, Vice-President of Marketing / New Business + Venture Development was named Digital Signage Man of the Year for 2007. Partnerships and relationships needed for the complex creation process for network deployments have been developed at Artisan, which has reduced project risk significantly and dramatically improved engaging, dynamic and interactive visual content.

In the nomination, Rich Perry of BTV+  (www.btvplus.com) stated “Vice-President of Marketing, Kris Matheson has recognized the importance of the transformational potential of Digital Signage and has strived to become a leader in the production, programming and placement of content for retail and out-of-home digital media.

Josh Coffman, Partner DNA Network (www.hoteldigitalsignage.com) and Digital Signage Forum moderator/Digital Signage Forum Judge stated ”Brandy Siler has really put a lot of time and effort into the industry. She really cares about it and has worked hard to educate those involved in the importance of creative and high quality content. Under Brandy’s supervision, Blue Pony’s Digital content is located online and in more than 1,350 screens in digital signage with consistent high quality advertisements and tradeshow content for many high profile vendors”.

Jay Patel President of BlueFire Digital (www.bluefiredigital.com) stated “Kris is credited with starting Artisan Live and has brought digital signage to the forefront of retailers, brands and agencies’ minds as a communications tool in retail and out-of-home environments. Under his leadership, Kris and his colleagues at Artisan Live have won many Digital Signage Awards and have written articles in many leading industry publications. Kris is also involved in monthly Digital Signage Socials, an intimate setting that brings retailers, brand and agencies together with industry players to discuss trends, interests and ideas regarding digital signage. In all, Kris Matheson is an evangelist of the digital signage industry and the Digital Signage Forum is proud to honor him as 2007 Man of the Year.”

The judging panel agreed that, as Man and Woman of Digital Signage 2007, Kris Matheson and Brandy Siler are the leading force at a time when one of the most important ingredients in moving the industry forward is that of quality, dynamic content and efficient collaboration.