There are whitepapers, and THEN there are whitepapers. This professionally designed and published whitepaper is the collaborated efforts of Lyle Bunn and Pi Media’s Dynamic Digital Signage division, Alchemy. The word is out and we are happy to say we are busy processing orders and delivery has begun. The response we have received has been positive. The common theme has been “This is what I had been looking for all along” and “this is perfect…the ABC’s of digital signage content.” We have felt the pressure from readers on the forum to address the content issue so this was perfect timing. Thanks Alchemy!
I honestly thought I shipped my last product when I left the distribution industry to form the Digital Signage Forum but we were honored that Alchemy came forward and presented this opportunity to us and we truly have the best target audience for this and are excited to get the word out beyond our member base so spread the good word.
The whitepaper defines revenue, cost deferral and consumer engagement objectives, and emphasizes adherence to brand strategies while leveraging, adapting and re-using available content elements such as TV ads, video, photography, website content, animations, text and audio.
The whitepaper can be purchased from the digital signage forum website at:
http://www.digitalsignageforum.com/the-new-madison-avenue-diet-whitepaper.html
