Part Three: A Fish Out of Water
It seemed Monday mornings were Show and Tell day for Lisa. As soon as I logged into my computer at the office there was Lisa asking if I saw her site over the weekend. I always mumbled…”uh oh, now what has she done?” Lisa has always had a creative way to dream up new marketing tactics. A lot of them started out as funny conversations with other AV forum members but leave it to Lisa to take it a step further. Here’s an example.
It was early December and on her home-away-from-home forum they were all discussing plasma availability for the up and coming Super Bowl in January. Lisa joked that with each plasma purchase a six-pack of beer should come with it. This turned out to be quite the funny conversation piece. Jokes flew left and right about what should be sent with a plasma purchase. So what does Lisa do? She finds an online company that will ship “a 6-pack from around the world” for a modest fee. Lisa contracted with this company and started this endeavor. The third-party company took all the responsibilities of verifying proper age and shipping the beverages to the States that allowed it. It was a hit. Each six-pack had 6 different beers from around the world. This suddenly transformed these AV enthusiasts to beer coinsurers/critics. It seemed that with all the hundreds of online plasma dealers people were choosing to buy from her just to get the free six-pack. It was fun reading about them enjoying their beverages after the installation was completed.
This one may not come as a surprise to you all but Lisa has a thing for music. (Read more)
