The First in a Number of Planned Tests Succeeds in Detecting Ad-embedded Codes on Screens, Making it Possible to Audit Playback Compliance in a Hi-Tech Manner
MINNETONKA, MN., NEW YORK, NY – January 14, 2008 –BroadSign International Inc., a leading worldwide provider of hosted software for managing digital signage networks, today announced that Arbitron, Inc. (NYSE: ARB) has launched a series of tests aimed at enabling third-party audits of BroadSign’s proof of play reports, using Arbitron’s PPM technology.
The goal of the first test, conducted in December 2007, was to verify whether the PPM devices could accurately detect Arbitron’s inaudible code embedded in the loop of media files played on screens in a real store environment. The test was carried out in two convenience stores in Vermont. Both stores are part of the digital signage network operated by Digital Promo Network with the help of BroadSign’s hosted software solution BroadSign™ Suite. READ MORE>>>
