When I was first introduced to TJ McCue over at www.q4sales.com I thought it was going to be a website job or technology company that needed some marketing online, or possibly a new advertiser for the Digital Signage Forum.
At first, I was a little uncomfortable because TJ seemed to be picking my brain and I felt a little weird and slightly a little gaurded about giving out so much information!
As he was asking me about my business he also told me he was writing for a Dun and Bradstreet blog and was putting together a sales rescue team.
The real truth is Gary Anderson who is a locally famous CPA runs and owns the company my business 401K set up the meeting ( Yes, Gary can help business owners turn 401K accounts into cash fast!) and so basically I was obligated to follow through because Gary has been a great help in the housing arena (see my new house is summer really over blog post) and well, he is a great supporter and just a really nice person. So I did it!
I have to admit, at first I was not overly thrilled about the thought of yet ANOTHER blog, or even MORE committments to my already full plate, but when I got my first assignment, I was thrilled beyond belief!
If you know me- you know, I just dream up new business idea’s everyday, and I talk about them non-stop. (my newest thing is to sell distribute blackberries and bamboo out of my yard) so yeah, I love selling things on the Internet AND I love dreaming up advertising and marketing idea’s (regardless if it is paying or non paying) geesh, I should be in the HELP ME! I need an investor to catch all of my unusual but fabulous money) making biz ideas club!
So.. the assignment to help Julie Miller of a company called Business writing that counts www.businesswritingthatcounts.com was being like a kid in a candy store!
Julie offers a course about effective email too, and in her course description she writes and asks “have you ever seen an email go out from your company that made you cringe”? and then strangest thing, it happened, I saw an email that just mortified me and I am working on a way to get that course to the people that could benefit the most from it!
As I write this, I know in the past I have been the author of some emails that would make you cringe too, so Julie’s course is something I need and plan to take as well. I think every Digital Signage company should look at email communication (especially the ones selling time on networks ) and the ones who promote media!
Yes, by the way… I will never claim to be the word,grammar guru either!
So now, I have just completed my second assignment and some big HUGE things occured to me! I realized that the Sales Rescue Team is giving me so much back already! It is really making me think about my own business strengths and weaknesses.
I am slowly starting to fix things that need to be improved upon in my own business and it is encouraging me to try and lead by example.
The biggest and best thing it is doing is helping drive end-users to the Digital Signage Forum (as we know end-users drive our industry) when they want something they contact suppliers and as you know suppliers encourage resellers to carry more products because they are being requested for it by who?? DING DING DING..Mr. End-User!
You got it.Gee, your so smart!
So…when an end-users visits our site from the TJ’s Dun and Bradstreet Blog they might ask questions about how to deploy signage and replace their old signs, they might click on a sponsors banner and start the proccess of deployment or they could just lurk, but the good part is they know we exsist and see the DSF www.digitalsignageforum.com as a helping entity and all of our sponsors that support the DSF benefit from the traffic and we can help other companies as well. It’s a win-win!
If you want to see what all the fuss is about check out the Sales Rescue Team over at Dun & Bradstreet!
Enjoy!
