I have been working hard on updating the website today (and making space for current and new potential advertisers) and needed a break so I checked my email after checking my facebook account (of course) Imagine that? More on that later…
Lo and behold, I was googled on this article by a contributor to Fortune magazine named Bob Putman. Bob writes “If the recovery program includes provisions promoting job creation, renewable energy and infrastructure improvements, couldn’t it also include at least a little something to help businesses advertise more?”
I just keep thinking about this article in relationship to my personal business and the people and companies that I enjoy working with everyday. I realized it is what we ALL have known all along but just needed someone like Bob ( guess that’s why he gets the big bucks) to put it into perspective for us and give us the incentive to keep working, keep getting better at what we do (as it just isn’t about us), it is about everyone we come in contact with on a daily basis that will impact our family and the economy on a larger level.
So… Yeah!
I totally agree that the economy would start moving a heck of a lot faster because of this very important reason: the margin for adverting campaigns are products that are “created” and yield higher profit margins vs. tangible products that are bought and resold – so the core is totally there for a real shot in the arm for the economy with basic ad dollars as ad agencies undoubtedly can put lovely amounts of dollars into our economy by such things as oh I-don’t know… keeping employees, buying new computers? ( I just did this) so I could get website help and also of course buying tickets to Las Vegas trade show? , hotel room?, clothes?, food ? etc. all in the name of advertising and promotion so we the promoters promote and advertise the tangible products – that people buy! It is a win ..win. You don’t have to be in the digital signage industry to get this!
I like Bob’s words and I really hope he keeps writing about real life attributes regarding advertising and the current stimulus times. Hope you like it too?
