Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen by Keith Kelsen should be an interesting read. I have not read it yet- but from reading the expert it has a strong emphasis on content strategy and how to measure the effectiveness of it all. If you have read it please feel free to let us know how it is. I put it in our bookstore with the other two digital signage books that have been written.
I publicly admit that I am in awe of the books that have been written. I know a lot of time and work must have been put into them and I hope even more will be published from people all across the entire digital signage industry. Read More…